Privacy Policy

1. Who we are

ODB Growth is a sole proprietorship based in the Netherlands, operating odbgrowth.nl.

• Trade name: ODB Growth
• Owner: Onno de Bel
• Postal address: Postbus 582, 1250 AN Laren, the Netherlands
• KvK (Chamber of Commerce): 42054473
• VAT number: NL186333420B01
• Email: onno@odbgrowth.nl
• Website: odbgrowth.nl

ODB Growth is the data controller for the personal data described in this policy.

2. What data we collect and why

2.1 Data you give us directly

When you book a Growth Call via our Microsoft Bookings page (linked from odbgrowth.nl/call), we collect:

• First and last name
• Email address
• Company name
• Your answer to: "What's your biggest sales bottleneck right now?"
• Selected date and time of the appointment

Purpose: To schedule and prepare for our call.
Legal basis: Performance of a (pre-)contractual relationship at your request (Article 6(1)(b) GDPR).
Retention: Booking data is retained for 24 months after the call, then deleted.

Microsoft Bookings is provided by Microsoft Ireland Operations Limited (One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland). Booking data is stored within the EU under Microsoft's EU Data Boundary commitment. Where Microsoft transfers data to the United States for support or processing purposes, transfers are governed by the EU-US Data Privacy Framework and Standard Contractual Clauses.

When you email us at onno@odbgrowth.nl, we receive your name, email address, and the contents of your message.

Purpose: To respond to your inquiry.
Legal basis: Legitimate interest in handling correspondence (Article 6(1)(f) GDPR).
Retention: Email correspondence is retained for 24 months, unless a commercial relationship is established (then 7 years per Dutch tax law).

2.2 Data collected automatically

When you visit our website, the following data is collected automatically (only with your consent for non-essential cookies):

• IP address (anonymised where possible)
• Browser type and version
• Operating system
• Pages visited and time spent
• Referring URL
• Device type

3. Cookies and tracking

3.1 Functional cookies (always active)

These cookies are essential for the website to work and do not require consent:

• Session cookies for site functionality
• Cookie consent preferences

3.2 Analytical cookies (consent required)

We use Google Analytics 4 (provided by Google Ireland Limited) to understand how visitors use our website. This helps us improve the content and user experience.

• Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
• Data processed: IP address (anonymised), browsing behaviour, device data, approximate location
• Cookie names: _ga, _ga_*, _gid
• Retention: 14 months
• Legal basis: Your consent (Article 6(1)(a) GDPR)
• Data sharing: Data may be transferred to Google LLC (USA) under the EU-US Data Privacy Framework

3.3 Marketing cookies (consent required)

We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns and to retarget visitors who have shown interest in our services.

• Provider: Google Ireland Limited
• Data processed: Conversion events, click data, IP address, browser information
• Cookie names: _gcl_au, _gcl_aw, NID, IDE
• Retention: Up to 90 days for conversion tracking, up to 540 days for retargeting
• Legal basis: Your consent (Article 6(1)(a) GDPR)
• Data sharing: Data is shared with Google LLC (USA) under the EU-US Data Privacy Framework

3.4 Managing your cookie preferences

You can change or withdraw your consent at any time by clicking the cookie settings link in our footer or by clearing the cookies in your browser. Note that withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal.

4. Third parties we work with

To deliver our services, we share data with the following processors:

Service	Purpose	Location
Strato AG	Website hosting	Germany (EU)
Microsoft 365 & Bookings	Email, calendar, appointment scheduling	EU + USA (DPF)
Google Analytics 4	Website analytics	EU + USA (DPF)
Google Ads	Advertising and conversion tracking	EU + USA (DPF)
Google Fonts	Web typography	EU + USA

We have entered into data processing agreements with these parties where required by law. Transfers to the United States rely on the EU-US Data Privacy Framework and Standard Contractual Clauses.

5. How we protect your data

We take appropriate technical and organisational measures to protect your data, including:

• HTTPS/TLS encryption for all data transmission
• Strong passwords and two-factor authentication on all admin accounts
• Limited access to personal data on a need-to-know basis
• Regular security updates of WordPress, themes, and plugins
• Encrypted backups stored in the EU

6. Your rights

Under the GDPR, you have the following rights regarding your personal data:

• Right of access — request a copy of the data we hold about you
• Right to rectification — correct inaccurate data
• Right to erasure — request deletion of your data ("right to be forgotten")
• Right to restriction — limit how we process your data
• Right to data portability — receive your data in a portable format
• Right to object — object to processing based on legitimate interests
• Right to withdraw consent — withdraw any consent you have given

To exercise any of these rights, email onno@odbgrowth.nl. We will respond within 30 days. We may request proof of identity to protect your data.

7. Filing a complaint

If you believe we are not handling your data correctly, you have the right to file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens):

• Website: autoriteitpersoonsgegevens.nl
• Phone: 088 - 1805 250

8. Children

Our services are intended for business professionals. We do not knowingly collect data from children under 16. If you believe we have collected such data, contact us and we will delete it.

9. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Significant changes will be communicated by a notice on our website.

10. Contact

Questions about this Privacy Policy or how we handle your data?

ODB Growth
Onno de Bel
Postbus 582, 1250 AN Laren
Email: onno@odbgrowth.nl