What ODB Growth actually is (and what it isn’t).

Most consultancies don’t tell you exactly what they do. So here’s what ODB Growth is as a founder-led sales consultancy. And what it isn’t.

What ODB Growth is not

First, ODB Growth is not a sales training company. So we don’t run two-day workshops, hand over a deck and disappear. Because training without process is the most expensive consulting you can buy. Furthermore, behaviour reverts within three weeks if the system around it hasn’t changed.

Second, we are not a HubSpot or Salesforce implementation partner. Therefore, we don’t sell licenses or migrate data for a fee. Also, we don’t write technical specs that nobody reads. Instead, CRM is a tool inside our work, not the work itself.

Third, we are not a fractional sales director. So we don’t sit in a chair two days a week running your team. Because we’re not here to replace your sales leader. Instead, we’re here to make sure your sales system works, whether you have one or not.

Furthermore, we are not a lead generation agency. So we don’t book meetings for a monthly retainer. Because if your pipeline is leaking after the meeting, then more meetings just make the leak worse.

Finally, we are not a RevOps consultancy. Therefore, we don’t deliver a sixty-page revenue operations framework. Plus, we don’t run multi-quarter alignment projects across three departments. Instead, we work where it matters most first, where your deals are stalling right now.

“Most lost deals don’t die in the pitch. They die in the gap between three different vendors who each fixed one piece of the problem.”

What a founder-led sales consultancy actually is

ODB Growth is a founder-led sales consultancy. So that means three things specifically.

1. Founder-led means you work directly with Onno de Bel

Not a junior consultant. Not an account manager who passes your case to a delivery team. Instead, the person on your discovery call is the same person on your pitch call three months later.

2. Strategy and execution in the same engagement

Most consultancies separate the thinking from the doing. However, we don’t. Because strategy without execution is theatre, while execution without strategy is busywork. So you get both, from the same person, in the same engagement.

3. We join the work.

For example, we sit in on sales calls. Plus, we rebuild CRM workflows and coach salespeople on objection handling. Furthermore, we help you write the proposal that closes the deal. And we pick up the phone when a deal is going sideways. Therefore, this is hands-on commercial work, not advisory.

What you actually get

A typical engagement with a founder-led sales consultancy like ODB Growth covers three layers at the same time: sales process, CRM and automation, and training with adoption. So we do all three together because none of them work alone.

First, the sales process layer. Specifically, we diagnose where deals leak, fix the structure, and align the team on one way of working, including the four leaks that quietly extend every B2B sales cycle. Therefore, every salesperson runs the same playbook, not their own version of it.

Then, the CRM and automation layer. Because a CRM should drive action, not just store information, we rebuild it around how your sales process actually runs. Plus, we automate follow-up. And we kill the manual admin that pulls salespeople away from selling.

Finally, the training and adoption layer. So we codify what your best people do: their objection handling, their call structure, their follow-up rhythm. Then we train the rest of the team on it, and make sure the new way sticks.

Training without process fails. Furthermore, CRM without behaviour change fails. And process without the tools to run it fails too. Therefore, the combination is the entire point.

Who this is for (and who it isn’t)

A founder-led sales consultancy like ODB Growth works best for B2B companies between two and thirty million in revenue, with sales teams of three to twenty-five people. Specifically, the kind of company where the pipeline exists but doesn’t convert consistently. Furthermore, where the founder or commercial leader wants hands-on help, not advice. And where the team is genuinely ready to change how they sell, not just hear how they could.

However, it’s not the right fit if you want a deck and a twelve-week programme that ends with a PDF. Or if you want to outsource your sales team to a vendor. Furthermore, it’s not the right fit if you want a tool implementation with no behaviour change. And it’s definitely not the right fit if you want a quick lead gen spike without fixing what happens after the meeting.

Practical checklist – Is ODB Growth right for you?

1. Your B2B company is between 2 and 30 million in revenue ☐
2. Your sales team has 3 to 25 people ☐
3. Your pipeline exists but doesn’t convert consistently ☐
4. You want hands-on help, not advice ☐
5. Your team is ready to change how they sell, not just hear how they could ☐
6. You want strategy and execution in the same engagement, not separate vendors ☐
7. You want the founder running the work, not a delivery team ☐
8. You can commit to 3-12 months of embedded work, not a quick fix ☐

If six or more are checked, then we should talk.

The ODB Way

At ODB Growth, we work on-site and remote, embedded with your team for three to twelve months. So we start with a sales process audit, looking at how leads enter, how deals move, how CRM is actually used, and where momentum dies.

Then we fix it together. In the system, with the team, until it runs the way it should.

Plus, most lost deals don’t die in the pitch. Instead, they die in the gap between three different vendors who each fixed one piece of the problem. Therefore, that’s exactly the gap a founder-led sales consultancy closes. If that’s the kind of help you need, we should talk.